Going a step further than just having a corporate image is going through the process of Corporate Branding. This means that all of your products and/or services will be branded with your trademark. Your business name will become synonymous with the product you are selling, meaning that customers will immediately identify your product as your businesses product. Examples of this include such products as the Apple iMac, iPod and iTunes. The use of the Apple name has become very well known and they have now also used the prefix ‘i’ in their branding process so consumers can instantly recognise their product as belonging to the Apple family of products.

Another example, but this time using a service orientated business. A finance company called Mr McGoo’s Financial Service may brand some of their products in such a way to link them back to their corporate image, for example McGoo’s Business Loans or McGoo’s Personal loans.

Tree Frog Design can help you with this branding process by producing marketing material that follows your corporate style, using typefaces and designs which consumers will easily recognise as your businesses product. You have worked hard to create your business reputation and we will work just as hard to help you maintain or improve your corporate image.